
Guests to Enjoy Complimentary Treats and Enter for a Chance to Win Exclusive Prizes
New Braunfels, TX – June 4, 2025 – Camp Fimfo, a premier camping resort brand, is teaming up with SmartSweets, the delicious low-sugar candy brand, to make the 2025 summer season even sweeter. This Summer and during Halloween weekends this Fall, guests of Camp Fimfo locations will receive complimentary SmartSweets as part of their welcome experience.
In addition to the tasty in-person surprise, the two brands launched a nationwide “Sweeter Summer Giveaway” that ends on June 7. Participants will have the chance to win a Camp Fimfo vacation credit, a SmartSweets prize pack, and other travel-related goodies totaling over $2,000 in value. The giveaway will run online across both brands’ social channels and be hosted on Camp Fimfo’s website, inviting fans to embrace the sweet side of outside adventure.
“We’re all about delivering unforgettable moments, and what better way to sweeten a stay than with better-for-you candy from a brand like SmartSweets,” said Tessa McCrackin, Chief Marketing Officer at Northgate Resorts, creator of Camp Fimfo. “This partnership adds a fun, flavorful component to our guest experience while reinforcing our commitment to joyful, family-centered camping.”
SmartSweets and Camp Fimfo are both all about big smiles and bigger fun. Together, they’re making sweet moments a core part of the summer camping experience.
For more information and to enter the Sweeter Summer Giveaway, visit campfimfo.com/sweeter-summer-giveaway

About Camp Fimfo
Camp Fimfo is a modern camping and glamping resort brand that combines nostalgic charm with contemporary amenities to create unforgettable outside experiences. Launched by Northgate Resorts in July 2021, Camp Fimfo currently operates locations in Texas Hill Country (New Braunfels, Texas) and Waco, Texas, with plans for continued expansion across the United States.
Each resort features a variety of accommodations, including custom-designed cabins, full hook-up RV sites, and tent camping options. Guests can enjoy resort-style amenities such as water parks, swim-up bars, scheduled programming, mini-golf, on-site dining, and more.
Camp Fimfo is dedicated to delivering fun, comfortable, and memorable stays that inspire guests to embrace The Great Outside®. For more information, visit campfimfo.com.
About SmartSweets
We love candy too! But we don’t love all the sugar. SmartSweets is the first candy you can feel good about with up to 92% less sugar per 50g versus the leading traditional candy equivalents. Bursting with juicy flavors and better-for-you ingredients, SmartSweets makes the nostalgic flavors you know and love, without all the sugar. Visit www.smartsweets.com for more information.
Media Contact:
Addison Wittry
Director, Brand Strategy
awittry@northgateholdings.com